Sarah is one of the most successful and respected leaders in the TV industry. She has created, delivered and grown some of the biggest hits of the last 10 years from Love Island to I’m a Celebrity. Prior to setting up FIFTY40 she was Global Head of Unscripted at Lime Pictures running both the UK and US offices. Sarah oversaw the continued success of long running hits The Only Way is Essex, Geordie Shore and Celebs Go Dating. She also led on the creation and delivery of new shows such as Dance Monsters, True Love or True Lies and Stand up and Deliver. Prior to Lime Sarah worked at ITV studios on shows such as Hell’s Kitchen, Saturday Night Takeaway and I’m a Celebrity but most notably relaunched and show ran the international smash hit and bafta award winning Love Island.

Shaun is one of the most versatile creative heads in TV having developed and produced shows across multiple genres including entertainment, factual, reality & comedy. Prior to joining FIFTY40 he was Chief Creative Officer at Youngest Media and launched Youngest North. During his time at Youngest he created and exec produced shows such as Moneybags, HouseShare and Jon Snow’s Very Hard Questions. Before that Shaun was Creative Director at Electric Ray overseeing the creation of shows such as Bromans, Million Pound Menu, Doodlebugs, Alone at Home and Call That Hard Work. He also co-created Pointless and The Almost Impossible Gameshow during his time as Head of Entertainment at Endemol (where he first met Sarah on Big Brother, working together to turn George Galloway into a cat).

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